Tony Secunda is an influential figure in the music industry, primarily recognized as a manager and publicist rather than a performing artist. He gained prominence in the 1960s and 1970s, notably for his work with the iconic British rock band The Moody Blues and the pioneering glam rock group Slade. Secunda was instrumental in developing their public image and marketing strategies, helping to shape the glam rock movement. One of his most notable contributions was the introduction of theatrical elements and visual flair to rock performances, which became a hallmark of the genre. He is often credited with creating the publicity strategies that helped propel Slade to stardom, particularly with hits like "Cum On Feel the Noize" and "Mama Weer All Crazee Now." Secunda's impact on music lies in his innovative approach to artist management and promotion, setting a precedent for future managers in the industry. His work emphasized the importance of image and branding in music, influencing how bands present themselves to the public and engage with their fanbase. Overall, while not a musician himself, Secunda's contributions have left a lasting mark on the music landscape.